As an April Fool's joke Cheetos launched a perfume that smelled like Cheetos (or like smelly cheese). Clients wanted the Chester to be the face of the perfume similar how Brad Pitt was for Chanel. It was just fun to design a high-end look for a brand that usually is not associated with it while still keeping the brands voice.

In Fall 2017 I had amazing opportunity to work on a social campaign for Special K, Kroger & Dannon. The campaign celebrates a food related day each month with delicious recipes featuring Special K & Dannon products. Furthermore, we gave each recipe a name that ties to the day and also comes as a perfect inspiration/motivation. The best part - a chance to work with super talented Becca Clason - the dimensional lettering/ stop motion queen of Instagram. 

Lays DUAF campaign has been very successful for the past couple years. I worked on the first 2 years of the campaign. First year was more about introducing people to the idea of creating the flavor for Lays Original while second year was inspired by people sharing their favorite food on the social media and also featured all 3 lays chips - Original,  Wavy and Kettle Cooked. 

Special K® struggles with staying relevant these days as millennials and most population is getting more and more educated about nutrition. Thus partnering with trendy brand EOS® (a USDA-certified organic, antioxidant-rich lip balm) was a smart way to connect with the consumers and give shoppers a deliciously refreshing deal they won’t find anywhere else. The partnership included 3 different offers, packaging, displays, FSI and web banners. One of the offers was a chance to get a free limited edition Special K® Red Berries EOS® Lip Balm,

During my time at Callisto Media I have provided strategy, vision and execution for more than 40 books. Some of my favorite projects have been cookbooks due to my love for food photography.

The ask was to have a Halloween take-over for the new Smoked Cheddar flavor. As you can see in the original concept designs, we really tried to bring in the fun of the Halloween, costumes and of course the flavor of the smoked cheese. Unfortunately final design is much more simplified but we still managed to bring in some playfulness into the standard bag design.

In 2018, Kellogg’s® and Jurassic World: Fallen Kingdom® partnered up to bring gigantic Morning Foods and Snacks offers, officially licensed packs, and point of sale nation wide. Kellogg’s® gave away hundreds of movie tickets every single day! Specially licensed, limited-edition packs featured a one-of-a-kind, dino-egg-themed Jurassic Chiller insert and an exclusive, interactive Jurassic experience from Shazam®! 

This was such a fun project. The idea was to make healthy food fun for kids by turning 10 ingredients into super heroes. Working with illustrator Rodrigo Cordeiro was such a joy.

I have worked on several campaigns for Doritos - Crash The Super Bowl, Call of Duty Rank Up Promotion, Halo 4 Promotion.

Los Cheetahs was created as a freestyle soccer team for Cheetos to connect with Hispanic market. We designed website, managed and created content for their Instagram account and helped with some of the events.

La Madeleine Menu Design - Some of the items at this French Cafe are so popular that I wanted to show just a bite of it, but customers would still be able to tell what it is. And thinking of the mostly women target market, I thought that bites will seem innocent enough without sabotaging diets. We ended up using these images for the website, store signage, and banners

Chester Cheetah & Cheetos was a perfect fit with the minion movie. The promotion included, sweepstakes, In-Store displays and packaging take-over. Besides field fall in love with the displays and ordered them way more than usual, making Frito-Lay eliminate cheaper In-Store displays. 

Gold Dallas and District 10 Addys 2010. Original task was to create a traditional Holiday card for the law firm but we sold them in on a more interesting approach. It was challenging to navigate through various cultural and religious restrictions as it's a global company. E-mail linked to the page featuring the greeting card video in English and Spanish. Music was done especially for this project. We shot the video at a tiny studio in Austin TX, and I ended up making the bird myself.

WD-40 Print Campaign one of my faves even though it's a school project. It won the Gold National Addy 2008, Best of Show District 10 Addy 2008, and Silver Dallas Addy 2008 and really was the work that got me my first job in the industry.  I build the sets out myself for 20 dollars I had spent at Walmart hardware section, and then I shoot it in my living room.

The Marketing Arm's pro bono project fro SPCA campaign againts puppy mills. We created billboard, radio and TV spot.  It won several awards including the Spencer Humanitarian Award.

I worked on several TV spots, website and web banners. Couple years ago Joe's Crab Shack had a bit raunchy brand voice. TV spot Curses was even banned by MTV and Bravo networks as it had a kid swearing. Who knew that it was worse than Rock of Love! 

For past six years I have worked on several Cheetos new flavor or seasonal packaging designs. Including Halloween Glow in the Dark multi-pack, Halloween Bag of Bones, new product Mix-ups, new flavors Salsa con Queso, Smoked Cheddar and Stuffed product innovation that never hit the shelves.

Grad school project, where I and a photographer teamed up with MBA students to create and launch a business. On top of art direction and design I also did the fashion and food styling.

I have worked on several logo designs over the past years and consider it the most fun and challenging.

Gourmet Cuisine Logo - Gourmet Cuisine makes soups, breads, and sauces (hence the utensils in the logo) for restaurants and grocery stores.

Carwin Advisors - real estate advisor company. Their parent company had a logo with a pine cone (the owner liked them) as well, so I kept the same theme and also as a metaphor. It is about a group of professionals (center) that spreads their knowledge in order to help. Just like the pine cone opens up to release the seeds.

A&B Foods, Wine & Spirits - food and wine import and distribution company. I used the old world like seal design to symbolize the goods from Europe but I also made it contemporary. 

Loving Mediterranean - food import company from Turkey. The produce in Turkey is made by combination of land, sun, sea and the love of the people who care for it.

Freelance packaging design for Organic Cotton Candy Sugaire. It's a startup company whose ask was to have a sophisticate design on a budget production. It has been featured in In Style magazine and the product have been a must have for fancy swag bags across US, gracing designer events like Stella McCartney and company events at Google & Facebook.

Voodoo Santa - Silver Dallas Addy 2009. Well, this was the year when economy went down, so nobody was in the mood for Happy Holidays. We sent clients e-mail that prompted them to the site voodoosanta.com where they could take their anxiety out on Santa. You could stick the doll and Santa would give some odd responses - crazy funny. Some of the clients actually got the physical doll as well.

Fruitcake - Agency Holiday Card. E-mail prompted viewers to this site where they could fork the fruitcake and fruitcake would respond with witty and naughty responses.

Luvs Baby 2.0

Background: This idea came out from a brainstorm where my team was thinking about Sprinkles - baby showers for second time moms. With a notion that nothing is too good for your first, and everything is good enough for your second this idea fits well with Luvs brand that embraces the second time parents. And they don’t need another shower with hundreds of gadgets, they just need the basics like diapers and wipes. We brought this to the client as an idea they should do for Luvs as it needed a bit of reinvigoration.

Objective: Luvs is introducing the Second Child Gift Pack. The perfect gift for a casual Sprinkle, and full of diapers designed especially for the second baby. Moms are hesitant to accept showers and gifts for their second, but with a little humor from Luvs and a nod from other experienced moms, we can help celebrate the new baby with a needed gift and a knowing smile.

Results: Presented to client with such positive response that they asked to incorporate this idea into their upcoming summer program #ParentingWin and gave the Integer Group an opportunity to run Luvs social over summer 2019 (both organic and paid posts)

Pampers Cruisers 360 Fit Diaper

In 2018 Pampers was launching a new diaper - 360 Fit under Cruisers umbrella in the North America. The diaper has a 360 waistband so it adapts perfectly to a baby’s body. It was a new concept for American parents as they are used to taped diapers. Clients really wanted to show the fit difference between 360 and traditional tapped diapers. Even though we did present more whimsical options (included some here), clients fall in love with the side by side execution. I managed everything from concepting to working with R&D to managing photo shoot. The final piece is composite from several images. We also executed several more photos for ecommerce. And we also created Video In Search that has the new 2019 VisID.

Pampers Pure DTC website

The project initially was scoped to be fairly simple - provide couple images and copy to developers who worked directly with clients and had planned to use a previously selected template. However, after we reviewed the brief and competitive landscape we were able to convince clients to invest in UX strategy, custom template design and CRM email strategy. This project was crucial for our clients to see us not only as an in-store shopper agency but also a knowledgable partner when it comes to digital and social.

Pampers Pure Bath Products

Pampers Pure is launching toiletries in Western Europe. We ended up selling in 2 key visuals as clients loved how we brought in layouts inspired by beauty industry to make the products look premium.

Pampers Pure Coconut Oil Wipes

Pampers Pure was launching new wipes with Coconut Oil in North. America and Western Europe. Our team developed all the in-store and e-commerce assets but the product was put on hold for the time being.